‘Zeitraum’. The name roughly equates to ‘space for time’, reinforcing the promise and showing the way. The key visual is a clock without hands that tells the whole story at a glance. The new locale is an all-in-one combination of a restaurant, bar, shop and lounge, and is run by Stiegl along with the ‘Autogrill’ group from the Benetton empire. It is designed to be a place to relax and spend time, a place of enjoyment where time stands still. It’s not an idea that occurred by chance. It’s a theme that plays a central role in the promotion of the Stiegl brand image, and has now been brought to life.
Time is a concept we use very consciously on all promotional and communication levels to lend charm, humour and originality to the overall Zeitraum look and feel – from posters and megaboards to serviettes and take-away boxes.