Bazzoka for

Rudolf Budja Gallery

Let’s dance

When the venerable, world-famous Rudolf Budja Gallery offered the perfect backdrop for nightclubbing in Salzburg, and when there was also an exhibition of original Andy Warhols, it was a unique opportunity to create some extraordinary promotional buzz – and one that simply had to be seized.

We secured the services of one of the greatest party people of the 20th century to guarantee a highly energised sense of expectancy among the public: Andy Warhol ‘himself’. Since several of the pop art legend’s works were in the spotlight during the evening, it was legitimate to make this fairly immodest boast for the event: ‘The best party I’ve ever been to’.

So obviously, Andy Warhol and the pop art aesthetic were infused into the invitations.

Direct & promotion

Events

At the event, the homage to Andy Warhol was staged with great artistic panache.

Andy Warhol once said, "In the future, everyone will be world-famous for 15 minutes".

A live photo shoot with the fashion photographer Friedrich Hauswirth and the hairstylist Mario Krankl was open to any visitors wishing to participate and grab their own 15 minutes of fame. The enormous crowds soon led to the announcement that no further visitors could be admitted, confirming the saying: “If you come too late, you’re too late!”