The idea surprises with simplicity. The familiar pretzel part of the logo has been enhanced and is now a genuine eye-catcher. It will now be a key element in all future promotional activity. In the new advertising output, the pretzel is a clip that can be used to pin together any two exchangeable concepts.
This enables us to broadcast an unlimited range of brand messages from within a stable and consistent brand framework. Now ‘Resch & Frisch’ can stand for craftsmanship, tradition, sustainability… and, of course, for great-tasting products.
Direct & promotion