This is not intended as a classic advertising campaign, but is rather our own cool events revolving around the product, offering a lot more than just a product presentation.
What makes the editions so special are the exotic flavours and their hallmark individual colours. We’ve combined these two components into a single key visual that makes people curious, arouses interest and says everything without giving too much away. We show large-format open lips enjoying the drink with the lips shining in the colour of each edition.
Brand development
Events