With best regards.

Traditional Austrian coffees such as the “Big Brown”, the “Melange” or the “Einspänner” – just black with cream – served together with a can of Red Bull. Can this work? A special mailing aims to make the energy drink acceptable in the coffeehouse world.

And this provides not only a highly appealing stimulus which is good for the image of modern coffeehouse culture – but also a high-quality mailing that endures in the consciousness. And besides, this mailing shows that Red Bull is a brand with high creative potential.