Bazzoka for

Red Bull

Wings of the Road

Red Bull is a favourite with motorcyclists and bikers. However, until now it has not been present in biker stores. That is about to change, though.

A special POS presentation, which is distinct from the well-known Red Bull presentation and is deliberately matched to the style of the biker scene, is being developed for motorcycle dealerships. A separate emblem is being created for this purpose – and a bespoke brand world.

The number “87” – the year in which Red Bull was founded – is at the centre of the presentation. Highly decorative POS materials that are quickly becoming a coveted status symbol for motorcycle dealerships at home and abroad are being created all around this magical number.

Branding

POS/Trade fairs

The highlight is the toolbox, which underlines that Red Bull is a crucial piece of tuning equipment in the motorcycle scene. The very urban and powerful design accurately reflects the taste of the target audience and allows an authentic implementation of the brand in the world of bikers and cafe racers.