But these qualities can hardly be represented in images. Because understandably, their customers attach great importance to their privacy and do not want to publicise their living spaces. That is a problem. Or the impetus for a very special, eye-catching campaign.
If we do not have pictures, then we rely on the power of the word. A heightened typo campaign expresses exactly what Prehal stands for, using subtle texts and the sophisticated play with typography and design elements.