The silver ‘Trenker Air’ Antonow is to play the starring role in the promotional output for the 2018/19 winter collection. We paint a highly emotional and elegant brand mood around the aircraft – in words and images. The imagery and the design of the advertising materials send out a clear message: The alpine lifestyle is cool, laid-back and stylish.
We deliberately abstained from using ornate and frilly elements, instead emphasising the brand’s fashion integrity. The brand is by no means rooted to the past; it’s here to set new standards. Having forged alpine lifestyle look, the Luis Trenker brand has re-invented itself yet again, drawing a distinct line between itself and the romantic styles propagated by alpine fashion labels.
Direct & promotion