The dominant presence of the Luis Trenker typeface in the logo reflects the close relationship this collection shares with the umbrella brand. The subtle, refined and elegant addition of the ‘Berg’ moniker reveals the very special role allocated to this product line. In some regards Berg can be seen as an exclusive and progressive brand vanguard, aimed at enhancing the overall image of dynamism associated with Luis Trenker.
Berg is primarily intended to serve the winter sports segment, although it’s also very much at home in urbane settings far from icy slopes and snowy trails. It’s exactly this duality that makes the brand so unique – which is precisely what the promotional drive aims to communication. That’s why we chose a shoot location that was able – just like the clothing itself – to highlight the close affinity between the alpine environment and the language of progressive design.
Direct & promotion