The search was on for a solution that left Kulm as a component but at the same time put the word into a different context. We looked for an element that conveys by association that the brand will also have other areas of application in addition to its main meaning, as well as standing for the promotion of new talents, seminars and coaching. A catchy and meaningful name was created, whose meaning goes far beyond the geographic description: Kulmination.
thus standing for the highest quality and top performance. Not only was a brand name created, but above all a high-quality, qualitative promise.
Direct & promotion