BAZZOKA Creative BAZZOKA Creative BAZZOKA Creative

Bazzoka for

Happy Socks

Let’s Sock 


Happy Socks is a cult business in Sweden, known for cheeky, poppy designs. It has revolutionised the drab world of socks and firmly established the perception of its goods as lifestyle products.

Precisely that – and the attractive pricing – is what makes these happy socks such ideal and original Christmas gifts. A pop-up store in Salzburg’s largest shopping centre in the weeks before Christmas should be perfectly positioned to profit. For this to work there has to be parallel advertising that activates customers quickly.

A quick and simple summary of the task is that a sassy brand needs sassy brand representation. What could be more obvious than taking a number of well-known songs heard at Christmas and exchanging rock for socks? Attention can be drawn to the campaign with a healthy portion of humour, and by making the showcase as colourful as the socks themselves, which are illuminated and can be seen hanging from the posters.

Direct & promotion


Social media

One very special highlight of the campaign is a ‘self-service’ billboard in the heart of the old town. A 24-sheet billboard featuring a colourfully decorated Christmas tree provides passers-by with an open invitation to grab a pair of socks and enjoy a mug of mulled wine or tea, and a tasty treat.


So now these colourful socks will be rocking the old town to ensure the pop-up store enjoys festive turnover figures.