"The first house on the square." This sentence expresses confidence – albeit with an ironic wink – about one of the largest private developers in Vienna.
Elegant, but not boring, stylish but with humour – these are the characteristics of a completely new brand image, which generates correspondingly high popularity ratings whilst arousing a lot of interest and curiosity.
Direct & promotion
A downplayed and highly aesthetic graphic signals the premium brand and at the same time creates a strong recognizability factor.
The response to the campaign has been overwhelmingly positive, a success also reflected in rising sales figures.