The link is to be established in two phases, so the challenge lies in communicating and promoting the project over a period of almost three years.
Unsurprisingly, we don’t give away much during the first phase. However, we do make a poignant promise: ‘We’re bringing together what belongs together’. Even the initial teaser images are closed in by graphic parentheses. Two almost interlocking semicircles are used to form these parentheses and are deployed in every development phase and channel of communication.