A product photo is not always a product photo. A picture can also elevate the brand to hero status, display it in a stylish way and achieve so much more than mere information.
When you photograph the collection of an absolute top brand like Dynafit, every picture has to reflect the high quality, the myth and the high-tech aspect of the brand and do justice to it in every respect.
Photography (Art Direction/concept)
All these goals are achieved using great attention to detail, sophisticated lighting effects and complex post-production. And the product shot becomes an image.