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Against the grain


A traditional brand wants to once again stamp its mark on the market. This requires a clear positioning in a highly competitive market.

"Against the grain" is a commitment to design, innovation and individuality. A promise of quality is also its origin: Made in Austria.

Brand management

POS/Trade fairs

Direct & promotion


A traditional Austrian brand is revived. And of course, they are not looking for a replaceable image but an individual brand profile. "Against the grain" is a commitment to design and innovation.