Bazzoka for

Café Cappuccino

Tutto new, tutto delicious!

Interspar wants to undergo a complete brand relaunch in its “Café Cappuccino” outlets throughout Austria – more than 50 of them. Everything will be completely overhauled, from the interior furnishings and the product range right up to the logo.

The new logo and corporate design already signal a significantly higher quality. And the slogan “TUTTO delicious” describes the meeting of Italian joie de vivre with Austrian friendliness in the all-new Café Cappuccino.

Brand development

Branding

POS/Trade fairs

Packaging

Direct & promotion

Campaign

Photography

The power of the new communications strategy is expressed in the new menu, which is designed like a magazine and is published twice a year; alongside the culinary offer, the menu also offers much more information as well as a rich and especially unique imagery.

In this sense, all you can say about this new brand appearance is: TUTTO succeeded!