BAZZOKA Creative BAZZOKA Creative BAZZOKA Creative

Bazzoka for

Stiegl Fashion

Fashion at the highest level


Brewing at the highest level is the brand promise of Austria's largest private brewery. And if Stiegl then brings its own clothing line onto the market, then the campaign needs to signal "Fashion at the highest level" too.

The photos of the collection, which were shot in the brewery, have already shown how fascinating the connection between the brewing and fashion worlds can be.

Brand development


Direct & promotion


The existing corporate design will be somewhat more fashionably and stylishly interpreted graphically – meaning that as well as fashion expertise, the campaign radiates immense joie de vivre.



And succinctly culminating in a single line – a surprising yet convincing fashion statement which is: "Beer makes you beautiful!"