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A really good time in New York


It’s something we always thought was true and something all the ‘in’ people have been whispering, but now, at last, it’s official – and there’s pictorial evidence! Beautiful people in New York wear Skiny underwear.

Since these garments are so chic, there’s no need for any other apparel. In order to provide a suitable framework for these eye-catching images, a magazine has been conceptualised and designed especially for the purpose, and is exclusively devoted to this theme.

Brand development

POS/Trade fairs





Making-of: Skiny in NYC


Anyone who browses through this publication will tell you there could be no better place than New York to showcase the Skiny brand portfolio.



It’s probably no coincidence that the brand name SkiNY contains the abbreviation for New York. It’s vital for this campaign to continue to rejuvenate, dynamise and enhance the cult status of the brand.