A complete content and graphic relaunch is intended to rejuvenate the brand and make it dynamic. The accompanying introductory campaign is intended to make the new image clear and to arouse interest. The idea is astonishingly simple.
Using posters, citylights, advertisements and radio throughout Salzburg, we call upon citizens from all over Salzburg to go “WINDOWING” and thus give a well-known concept a whole new and very product-specific meaning.
Radiospot: Teaser 1
Radiospot: Start 1
Radiospot: Teaser 2
Radiospot: Start 2