We use this name to whisk the VIP guests off to a very old, rustic barn deep in the countryside, not far from the Formula 1 race track in Spielberg.
Once a year, this barn is completely transformed and invites Red Bull's selected VIP guests to the event location on the eve of the Grand Prix for a Styrian evening out.
Brand development
Branding
Events
Pumpkin seed oil instead of sushi, Styrian-style “musi(c)” instead of pop – thus surprising and impressing guests who are rarely surprised by anything any more.
Media
An event that inspires and makes you want to relive the experience again and again.
