A special POS presentation, which is distinct from the well-known Red Bull presentation and is deliberately matched to the style of the biker scene, is being developed for motorcycle dealerships. A separate emblem is being created for this purpose – and a bespoke brand world.
The number “87” – the year in which Red Bull was founded – is at the centre of the presentation. Highly decorative POS materials that are quickly becoming a coveted status symbol for motorcycle dealerships at home and abroad are being created all around this magical number.
Branding
POS/Trade fairs