Bazzoka for

Paxnatura

Life after life.

“Paxnatura” is a Mayr-Melnhof Group company and offers natural burials in Vienna and Salzburg. Advertising for an unusual product.

You want to arouse attention and interest with a classic campaign. This is a great and very exciting challenge. Because you have to be very sensitive with this delicate subject. The big risk is that the audience will inwardly switch off on the matter of dying, and the advertising will not be accepted. This is the reason why we opted for a completely different and much more positive path.

Direct & promotion

Campaign

Photography

This is the reason why we opted for a completely different and much more positive path.

We do not speak of death but of life after life and work with pointed texts that create awareness without being off-putting. The light-flooded images, which are specially photographed for this new presentation, emphasise the peaceful and comforting character of this campaign. And so, we reach our goal: the campaign achieves extremely high response figures and also reaches many young people, who are addressing the topic of dying for the first time here.