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Crodino Spritz

Just for fun!

 

Campari Austria is planning to introduce a new alcohol-free aperitif. The advertising for this new fizz from Italy not only promises fun – it is fun.

Crodino Spritz is the alcohol-free alternative for anyone who wants to go without alcohol, but not without the pleasure. With Crodino Spritz you are always “there” and not spoiling the party.

The positioning expresses this in just three words: “JUST FOR FUN!” is a clear product promise and immediately signals “alcohol-free”.

Brand development

POS/Trade fairs

Campaign

Photography

The project is so important because the “Crodino Spritz” brand celebrates its world premiere in Austria and at the same time the brand positioning is launched here too.

Media

 

You do not drink alcohol “for fun”.
But Crodino Spritz you do."

 

This is exactly what the print suggests and the radio spots are doing, creating a clear brand profile and a unique position.

Radiospot

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